China's construction crane connotation and denotation Developing Road

2012 January-August, construction  overhead gantry crane  industry revenues close to 24.4 billion yuan, down 18.7%; total profit of more than 2.8 billion yuan, down 35.6%; industrial added value of more than 4 500 million yuan, down 1 8.3% ; sales of less than 25,000 units, down 30.35 percent, is the construction machinery industry 20 categories of products in the largest decline in one of the aircraft.

Exports, 2012 January to August, total export volume of construction cranes over 2500 units, up 17.92 percent; export amount of more than 4 billion yuan. Among them, exports are still dominated truck crane, because large tonnage crawler cranes, truck cranes and increase export volume, export value growth rate significantly. This shows that China's construction  bridge gantry crane   narrowing the gap with foreign giants.

Address the issue, to strengthen self-reflection

At present, China's construction crane industry affected by overcapacity, marketing tools are not standardized, product homogeneity and rising operating costs and other unfavorable factors, led to a price war industry, corporate capital chain issues grim, profitability is becoming increasingly difficult problems, leading enterprises operating deteriorating SMEs face life and death decisions, industry operating pressures continue to increase. Industries and enterprises to rationally analyze and address these issues resolved quickly.

Connotation and denotation, seeking to develop the path

2012, China's construction crane industry in the market ups and difficulties ahead. Construction  overhead bridge crane  industry is facing a new shuffle, how in the fierce competition in the market through difficult times, become the primary task of the current strategic development.

Organic growth is sustainable and stable development foundation

Increase product core technology research and optimize the product structure, improve product quality, foster product innovation capabilities, platform technology, security technology, environmental technology, energy technology and other fields to establish a common platform for the industry, vigorously develop innovative, energy saving, reduction rows of high-end products. Enhanced ability to resist risks strengthen the industry's scientific judgment and market forecasts, and industry self-consciously combined with increased operational capacity to resist risks. Optimize production patterns and resource allocation should increase technical and supporting platform development and the transformation of the efforts to reduce manufacturing costs and improve after-market service capabilities. Strengthen the industry and corporate synergies and avoid vicious market competition and price Rush.

Extensive development is the future development of enterprises powerful boosters

Innovation and continuous improvement to enhance marketing management marketing channel construction system, increase efforts to support the agents. Strengthening fine management, improve service chain, enhance market service efforts. Differences based on user demand market segments, improve product user satisfaction. Constantly improve the product chain according to changes in market demand and strategic development needs,hoist gantry crane increase capital operation and related areas of mergers and acquisitions, rapid expansion of product lines and customer access to resources in order to obtain a strong competitive advantage.

Actively explore overseas markets through a diversified, international road of development, and actively to infrastructure demand in emerging countries with economies expand markets, to further establish and improve the products and service chain, enhance corporate competitiveness in international markets.